You Can Get More Traffic From Pinterest, Blogging


Followers may matter to brands, but they don’t matter when it comes to bringing you traffic. Sure, more followers won’t hurt, but don’t spend time following x number of people each day in hopes they’ll follow you back. For users, Pinterest is about finding ideas, not finding people to follow. As you gain more traffic, you’ll naturally gain more followers anyway.

The gist: There are entire blog posts devoted to writing your Pinterest bio, so obviously it’s important and you should spend time on it. No one visits your profile! As a blogger or website owner, you might visit profiles a little more than the average Pinterest user. But the vast majority of Pinterest users aren’t bloggers that go around following people.
As you’ve probably heard 1,000 times, Pinterest is more like a search engine than a social media network. Having a great bio doesn’t matter like it might on Instagram or Twitter. And what about the advice to put a link in your bio with a call-to-action?

It doesn’t work. The first strike against it is that a URL in your bio isn’t clickable. Nothing other than your verified website is clickable, so someone has to copy and paste it into a browser to get a “click.” Second strike? Pinterest isn’t designed to help people network and gain followers, so again people aren’t going to your profile.

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