How to convert Facebook Profile Into a Fan Page, updated

Turn Your Facebook Profile Into a Fan Page

Facebook added the ability to convert your Personal Profile Page to a business page. The business pages use to be called “Fan Pages.” Although Facebook has officially changed the name, many of us still refer to them as Fan Pages.

This is great news for people who incorrectly setup a personal page as a business page. Setting up and maintaining a profile for anything other than an individual person is a violation of Facebook’s Statement of Rights & Responsibilities. If you don’t convert your profile to a page you will run the risk of permanently losing access to the profile and all of the associated content.

Below are details you need to know about converting your personal page to a business page. I have included direct links to the Facebook help section and instructions for converting the profile. I highly encourage you to review all of the associated material BEFORE converting your page. It is a permanent action. Do NOT expect help from Facebook if you inadvertently convert a page.

We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans).  The story of a business creating a profile, accumulating a large following of friends, and getting stuck in a pickle once they realized they needed to update to a Facebook business page is all too common.

Here are the easy steps to migrate a Facebook profile to Facebook page:

  1. First thing to do is backup your current profile.  This is VERY IMPORTANT!  Facebook will download all your wall posts, friends, pictures, events, profile info, etc. and zip it up into a large file.  The process takes Facebook about 1 hour to run, depending on the wealth of data you have stored on your Facebook account.  To run a backup, click on account -> settings -> download your information.
  2. Once you have received an email from Facebook with your .zip file of stored information, follow this linkto the main migration page.
  3. Select your business type from the six possible options and fill out the short information prompts (company type, address, phone number) and hit “Get Started.”
  4. You will then be directed to your new business page.  You will notice that your profile image will be imported from your previous profile but your fan total will be listed as “0”.  Don’t worry, when you refresh your page, you will see the number quickly rise to your pre-existing fan/friend base. That’s it!

Risks involved in the conversion process

There are risks involved in the conversion process. Things could go wrong on the technical end and you might wind up with a headache of some sort. You have to weigh the possible costs against the results you want to decide if it’s personally worth doing. You can report a problem with a Facebook profile migration or under certain circumstances request that the conversion be reversed.

Be aware (as I wasn’t) that it takes hours for your friends to be converted to followers. At first your page will have zero followers, so don’t panic as I did. It takes a while for them to start showing up. Also the first week things are a little wonky. I didn’t have a home tab or any analytics for about a week.

If you’re ready to take the plunge, here are the steps to take:


Good luck!


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2 thoughts on “How to convert Facebook Profile Into a Fan Page, updated”

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