Why Smart Bloggers Write Less Content
We already know that you work your ass off to create stellar content that keeps your readers engaged, happy, and loving your forever.
But the influence of that content doesn’t have to be restricted to the confines of your blog.
You can get your content – and your name – in front of new audiences simply by republishing on other platforms.
These platforms already have people interested in what you have to say, and you can bring that traffic back to your website – growing your online influence and your subscriber list.
This strategy works so well that you’ll often notice top writers working out deals with big-name web publications like The Huffington Post, Business Insider, Entrepreneur, Forbes, and the like. At this level, it’s usually called syndication, and it’s a win-win: the host publication gets quality content for its readers, and the blogger generates traffic and better establishes their brand.
But there’s a problem.
Getting past the gatekeepers of these huge publications is tough. You’ll need to develop connections with the right people or catch their attention with a viral post. Even then, you have no guarantee they’ll republish your content.
But there are platforms without such a high barrier to entry that still attract large audiences – some of whom will love what you’re writing.
Consider Medium, one of the hottest content platforms around, where republishing is almost as easy as copying and pasting.
It almost sounds too good to be true.