- A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant informationwith customers. It’s your direct communication channel.
- Your blog fuels SEO. Search engines love valuable content and will reward you for it.
- You don’t have to be a professional designer. Many blogging platforms like WordPress and Hubspot are people-friendly and don’t require advanced graphic skills.
- 60% of businesses who blog acquire more customers, according to a HubSpot survey.
- Your blog is the heart of all of your content marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.
- It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.
- Writing a blog shares your expertise. How else will you position yourself as a subject area expert and thought leader?
- A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments!
- It can be fun. Blogging can be energizing, stimulating, and something you look forward to.
- Blog writing makes you think… about newsworthy topics, your industry, your customers and the world around you.
- A blog keeps you focused on your content marketing strategy. You must create a schedule and stick to it to continuously deliver purposeful content.
- It creates free PR. Business bloggers are often interviewed by journalists as industry experts. Get some press!
- A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy.
- Blogging sharpens your business focus. To create a blogging strategy you must define who you are blogging for and why. A blog with no focus attracts no readers.
- Helps you stay ahead of the curve. You have to stay on top of news, trends and competitors to be a successful blogger. It helps you be a leader, not a follower.
- You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
- Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.
- Gives you insight into your audience. Blog analytics allow you to track readers, click-throughs, popular topics, shares and comments. You can even tell what day of the week your visitors prefer to stop by.
- Blogging is inspiring. You’ll start to see ideas all around you..talking with friends and colleagues, watching movies, reading, and just walking down the street.
Tips for Beginners
Your readers have questions. Use a specific question as the title of your blog post. The answer to the question is your blog post content.
Don’t sit down to write a blog post without creating a framework. The outline will be your guide and make it much easier to keep the flow of your blog post moving forward.
This was my biggest mistake. Get your blog post on paper, no matter how ugly it looks. Once you’re finished, go back and edit. Do NOT edit while you write. It will slow you down and interrupt your flow. Use Grammarly AFTER you’ve got your blog post on paper.
I realize fifteen hundred words may seem like an impossible task when you first start writing, but I promise it’s not. Study after study shows longer blog posts attract more links, likes, and shares.
Make each blog post easy on the eyes.
An “evergreen” blog post is a blog post that will be popular several years from now. Typically, these are “how to” or list-type blog posts (like this one).
People respond to emotion. Aim for creating some kind of emotional reaction with your reader.
Don’t write to an audience. Act is if you’re talking to ONE person and write accordingly.
The best writers are storytellers. Try to incorporate a story in every blog post.
Nobody likes a know-it-all. The more personality you can show in a blog post, the better. You’re not writing for your college English professor. You’re writing for the amusement of the reader. That’s a big difference.
I don’t believe in “writer’s block.” However, I do believe in “writer’s procrastination.” I avoid procrastination by playing a game with myself. I unplug my laptop and start writing. I have an older laptop with a short battery life (about seventy minutes). I must finish my blog post before the laptop dies. If you have writer’s procrastination too, try playing this game. You’ll love it.
People have all kinds of different problems. If your blog post solves a problem, you’ve provided value to your reader.
People don’t like authors who talk about themselves all the time.
It could be tempting to stuff keywords in the title or copy of your blog post in hopes Google will rank you for a specific keyword. Stop that right now. It’s not 2007 anymore. Today, you need to write for your audience. If your audience finds your content valuable, Google will catch up eventually.
Be extremely precise. Is your audience male or female? Young or old? Poor or rich? Educated or high school dropouts? The more specific you are when creating your market persona, the better.
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